The company began to expand in to new frontiers of the doll industry. In 1971 LEGO did start to target women with the intro to probiotics benefits of furnishings and dollhouses; in 1974 that introduced the first real human figures, referred to as Minifigures; in addition to 1979 that expanded into space with sets having astronaut minifigures, https://lego-x.com/2020/01/16/lego-company-history-production-features rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements aimed toward young girls. This period also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing methods.
The 1971s also saw the introduction of a method that allowed customers to pick certain stones they desired to purchase and create their own products, rather than acquire pre-made systems; it was popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory while using the Castle subject, and in 80 the company added their first educate sets to its lineup.
In 1989 Lego released the Pirate template, and with it a wide variety of pirate ships, wasteland islands and treasure. The corporation also extended its array of facial movement, adding beards, eye sections and lip stick in addition to the typical two eye and laugh. Some mature Lego lovers resented these types of changes, finding the more simple faces of earlier versions.
As Profano expanded to a huge multinational corporation, it had to find ways in order to meet the needs of its big name clients like Target, Wal-Mart and Toys ‘R’ Us, which will demanded larger selections and faster transport times. Maintain with these needs, the company began to reduce total production coming back new products by looking into making more by using computerized assemblage systems.